We design the quitting experience.
NOMORE+ treats quitting not as a one-time decision, but as a day-to-day system. We build products and experiences that help small behavior changes add up. We don't just make products—we create experiences that help people live their daily lives naturally without cigarettes.
Our Story
NOMORE+ is a startup that began at KAIST. We aim to help people form healthy habits through technology and design. Quitting is a personal choice, but making that choice sustainable is the role of products and experiences. We are committed to fulfilling this role sincerely.
Mission
Our mission is to make quitting more realistic and sustainable. Most quit attempts fail not because of a lack of willpower, but because there's no way to fill the void left by habits. NOMORE+ provides a new experience that fills that void in a healthy way.
Vision
Our vision is to create a world where people can live fulfilling daily lives without cigarettes. We help quitting become a natural part of daily life, rather than something that requires special willpower or extreme changes. We're building an environment where everyone can succeed in quitting at their own pace, in their own way.
Principles we keep
Honesty
No exaggeration. We speak with verifiable language. We communicate the limitations and possibilities of our products honestly, so users can have realistic expectations.
Everyday use
If it can't fit daily life, it won't last. We make products that can be used naturally in busy daily life, not just products that work in a lab.
User-first
Habit change starts from real contexts. We improve our products based on users' actual experiences and feedback, and respect each person's quitting journey.
Our Approach
Quitting isn't just about stopping smoking. It's a complex process of changing habits, emotional connections, and daily rhythms that have been built up over years. We understand this process and create change step by step.
Transformation, not elimination
We approach it as 'changing' rather than 'breaking' the habit. We naturally transform the habitual movements of hands and mouth into healthy alternative behaviors.
Accumulation of small changes
Small behavior changes matter more than big resolutions. Small choices repeated several times a day accumulate into long-term habit transformation.
Personalized experience
Everyone's quitting journey is different. We understand each user's situation and context, and support quitting in a way that suits each person.
Product Philosophy
NOMORE focuses on user experience rather than technological innovation. We pursue simplicity that can be used immediately when needed, rather than complex features. Our goal is for the product to naturally blend into users' daily lives, so they use it without even thinking about it.
Let's work together
If you have any inquiries about partnerships, investment, or our products, please feel free to contact us.